From losing billions of dollars risking brand reputation, counterfeit products pose a threat to the luxury industry. The solution?...

Virtual fit and sizing tools are reshaping the apparel industry, bringing innovation to e-commerce by enhancing the customer experience....

There’s a certain romance to shopping in person. The dressing room movie montage, the serendipitous moment of finding the perfect piece...

and the Brands Behind the Movement From biotech fabrics to wearable technology, fashion innovation is ever growing. Clothing brands are...

From virtual stylists to SEO, AI is establishing its place in the fashion industry. These are the most exciting innovations at the...

Daniel Ek, Spotify founder who took the billion dollar industry disruptor public in 2018, has turned his attention to AI body scans....

There are few things as quintessentially American as the origin story of Levi’s denim . Ever since Levi Strauss originated out of a...

NYFW experienced Ralph Lauren take on the Hamptons, as they played up a preppy Americana paradise while tapping into the...

The Couture Technologies team recently had the pleasure of attending a talk by Stuart Weitzman at the Wondry Center for Innovation and...

Discover the Secrets Behind 3100 West’s Success in Offering Personalized Shopping Without Spending on Ads In the competitive world of...

How Freedom Company achieved zero returns and boosted customer engagement by 68% with virtual fitting tech. Download the case study now!

Smiling and dialing- those are the words I used to hear often to describe a once-powerful strategy to get B2B sales.

Transform Your Apparel Brand's Online Shopping Experience! Say goodbye to high return rates and abandoned carts.

From tech founder to fashion entrepreneur! 🚀 On September 29th, I took a leap and acquired Freedom Company, an all-American apparel brand.

Curious how many people reading this own a flexible or sometimes referred to as a soft measuring tape? Do you know where it is and when...

During the fall of 2019, I spoke with hundreds of shoppers from 5 different countries to learn about their apparel shopping behaviors...

Let’s talk disruptive vs. incremental change. Earlier this quarter, my team and I exhibited at Shoptalk in Las Vegas. It was a really...

Marketing Meets Virtual Try-On and AI-powered Styling Incorporating Virtual Try-On and AI-powered Digital Styling tools into your social...

In December of 2023, when asked about their most returned online purchases, the largest percentage of online shoppers listed apparel as...

Our team’s goal is to make adding virtual fitting to your website as quick, streamlined, and simple as possible...