Even with measurements, the question remains: How will this actually feel on me? That's where our patented FitMap™ technology changes...

As digital fashion tools become more advanced, the demand for hyper-realistic virtual avatars continues to grow. While realistic avatars...

As increased personalization emerges across industries, one concept gaining momentum when it comes to consumer-centered design is the  ...

AI-Powered Design Tools: From Mood Boards to Final Garments AI is furthering its role in the fashion industry throughout the design...

Like so many fashion lovers, we’ve been daydreaming about Cher’s closet in Clueless since 1995. That iconic scene where she browses her...

Emerging at the intersection of fashion and technology are creative new ways for customers to engage with clothes. From virtual styling...

Fashion innovation is taking on sustainability, with a focus on the circular economy. This approach emphasizes reducing waste and...

The retail industry is facing a returns crisis. In 2024, clothing emerged as the most returned category of online purchases.

AI anxiety is on the rise. In a recent study conducted by the mindfulness app Calm, nearly one-third of adults (29%) are anxious about...

We had the pleasure of attending Retail’s Big Show in New York City last month. This event brought together icons and innovators...

From losing billions of dollars risking brand reputation, counterfeit products pose a threat to the luxury industry. The solution?...

Virtual fit and sizing tools are reshaping the apparel industry, bringing innovation to e-commerce by enhancing the customer experience....

There’s a certain romance to shopping in person. The dressing room movie montage, the serendipitous moment of finding the perfect piece...

and the Brands Behind the Movement From biotech fabrics to wearable technology, fashion innovation is ever growing. Clothing brands are...

From virtual stylists to SEO, AI is establishing its place in the fashion industry. These are the most exciting innovations at the...

Daniel Ek, Spotify founder who took the billion dollar industry disruptor public in 2018, has turned his attention to AI body scans....

There are few things as quintessentially American as the origin story of Levi’s denim . Ever since Levi Strauss originated out of a...

NYFW experienced Ralph Lauren take on the Hamptons, as they played up a preppy Americana paradise while tapping into the...

The Couture Technologies team recently had the pleasure of attending a talk by Stuart Weitzman at the Wondry Center for Innovation and...

Discover the Secrets Behind 3100 West’s Success in Offering Personalized Shopping Without Spending on Ads In the competitive world of...