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Inside Our FitMapâ„¢ Technology: Visualizing Fit with Precision
Even with measurements, the question remains: How will this actually feel on me? That's where our patented FitMapâ„¢ technology changes...

Maeve Sullivan
3 days ago1 min read
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Designing for Fit, Not Faces: Why Our Avatars Look This Way
As digital fashion tools become more advanced, the demand for hyper-realistic virtual avatars continues to grow. While realistic avatars...

Maeve Sullivan
Jun 112 min read
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The Rise of the Digital Body
As increased personalization emerges across industries, one concept gaining momentum when it comes to consumer-centered design is the  ...

Maeve Sullivan
May 282 min read
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AI and Fashion Design: Your New Assistant
AI-Powered Design Tools: From Mood Boards to Final Garments AI is furthering its role in the fashion industry throughout the design...

Maeve Sullivan
May 282 min read
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Bringing Cher’s Closet to Life: A LookBookX Deep Dive
Like so many fashion lovers, we’ve been daydreaming about Cher’s closet in Clueless since 1995. That iconic scene where she browses her...

Maeve Sullivan
Apr 162 min read
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Let's Talk Innovation: Apps
Emerging at the intersection of fashion and technology are creative new ways for customers to engage with clothes. From virtual styling...

Maeve Sullivan
Apr 22 min read
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Let's Talk Innovation: Circular Economy
Fashion innovation is taking on sustainability, with a focus on the circular economy. This approach emphasizes reducing waste and...

Maeve Sullivan
Apr 22 min read
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The Cost of Returns
The retail industry is facing a returns crisis. In 2024, clothing emerged as the most returned category of online purchases.

Maeve Sullivan
Mar 52 min read
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AI Anxiety: Choosing the Right Tech Partner
AI anxiety is on the rise. In a recent study conducted by the mindfulness app Calm, nearly one-third of adults (29%) are anxious about...

Maeve Sullivan
Feb 192 min read
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Three Lessons From NRF '25: Retail's Big Show
We had the pleasure of attending Retail’s Big Show in New York City last month. This event brought together icons and innovators...

Maeve Sullivan
Feb 52 min read
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Authentication in Luxury: The Technology Changing the Industry
From losing billions of dollars risking brand reputation, counterfeit products pose a threat to the luxury industry. The solution?...
Tia Rüst
Jan 222 min read
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Virtual Fit vs Size Recommendation
Virtual fit and sizing tools are reshaping the apparel industry, bringing innovation to e-commerce by enhancing the customer experience....

Maeve Sullivan
Jan 82 min read
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Online Shoppings' Problem: Algorithmic Curation
There’s a certain romance to shopping in person. The dressing room movie montage, the serendipitous moment of finding the perfect piece...

Maeve Sullivan
Dec 4, 20242 min read
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Technology in Fabrics
and the Brands Behind the Movement From biotech fabrics to wearable technology, fashion innovation is ever growing. Clothing brands are...
Tia Rüst
Nov 20, 20242 min read
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The State of Fashion: AI throughout the Industry
From virtual stylists to SEO, AI is establishing its place in the fashion industry. These are the most exciting innovations at the...

Maeve Sullivan
Nov 13, 20242 min read
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Spotify Founder Daniel Ek’s Latest AI Venture and the Rise of Body Scan Technology
Daniel Ek, Spotify founder who took the billion dollar industry disruptor public in 2018, has turned his attention to AI body scans....

Maeve Sullivan
Nov 6, 20242 min read
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All About Denim: America's Favorite Staple
There are few things as quintessentially American as the origin story of Levi’s denim . Ever since Levi Strauss originated out of a...

Maeve Sullivan
Oct 23, 20242 min read
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The Rise of Nostalgia and the Role of Technology in Fashion
NYFW experienced Ralph Lauren take on the Hamptons, as they played up a preppy Americana paradise while tapping into the...

Maeve Sullivan
Oct 8, 20242 min read
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Three Entrepreneurial Lessons from Stuart Weitzman
The Couture Technologies team recently had the pleasure of attending a talk by Stuart Weitzman at the Wondry Center for Innovation and...

Maeve Sullivan
Sep 25, 20243 min read
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How 3100 West Transformed Bridal Shopping with Customization and On-Demand Manufacturing
Discover the Secrets Behind 3100 West’s Success in Offering Personalized Shopping Without Spending on Ads In the competitive world of...

Deanna Meador
Aug 28, 20241 min read
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