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Maeve Sullivan
Mar 52 min read
The Cost of Returns
The retail industry is facing a returns crisis. In 2024, clothing emerged as the most returned category of online purchases.
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Maeve Sullivan
Feb 192 min read
AI Anxiety: Choosing the Right Tech Partner
AI anxiety is on the rise. In a recent study conducted by the mindfulness app Calm, nearly one-third of adults (29%) are anxious about...
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Maeve Sullivan
Feb 52 min read
Three Lessons From NRF '25: Retail's Big Show
We had the pleasure of attending Retail’s Big Show in New York City last month. This event brought together icons and innovators...
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Tia Rüst
Jan 222 min read
Authentication in Luxury: The Technology Changing the Industry
From losing billions of dollars risking brand reputation, counterfeit products pose a threat to the luxury industry. The solution?...
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Maeve Sullivan
Jan 82 min read
Virtual Fit vs Size Recommendation
Virtual fit and sizing tools are reshaping the apparel industry, bringing innovation to e-commerce by enhancing the customer experience....
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Maeve Sullivan
Dec 4, 20242 min read
Online Shoppings' Problem: Algorithmic Curation
There’s a certain romance to shopping in person. The dressing room movie montage, the serendipitous moment of finding the perfect piece...
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Tia Rüst
Nov 20, 20242 min read
Technology in Fabrics
and the Brands Behind the Movement From biotech fabrics to wearable technology, fashion innovation is ever growing. Clothing brands are...
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Maeve Sullivan
Nov 13, 20242 min read
The State of Fashion: AI throughout the Industry
From virtual stylists to SEO, AI is establishing its place in the fashion industry. These are the most exciting innovations at the...
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Maeve Sullivan
Nov 6, 20242 min read
Spotify Founder Daniel Ek’s Latest AI Venture and the Rise of Body Scan Technology
Daniel Ek, Spotify founder who took the billion dollar industry disruptor public in 2018, has turned his attention to AI body scans....
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Maeve Sullivan
Oct 23, 20242 min read
All About Denim: America's Favorite Staple
There are few things as quintessentially American as the origin story of Levi’s denim . Ever since Levi Strauss originated out of a...
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Maeve Sullivan
Oct 8, 20242 min read
The Rise of Nostalgia and the Role of Technology in Fashion
NYFW experienced Ralph Lauren take on the Hamptons, as they played up a preppy Americana paradise while tapping into the...
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Maeve Sullivan
Sep 25, 20243 min read
Three Entrepreneurial Lessons from Stuart Weitzman
The Couture Technologies team recently had the pleasure of attending a talk by Stuart Weitzman at the Wondry Center for Innovation and...
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Deanna Meador
Aug 28, 20241 min read
How 3100 West Transformed Bridal Shopping with Customization and On-Demand Manufacturing
Discover the Secrets Behind 3100 West’s Success in Offering Personalized Shopping Without Spending on Ads In the competitive world of...
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Deanna Meador
Aug 14, 20243 min read
Zero Online Apparel Returns
How Freedom Company achieved zero returns and boosted customer engagement by 68% with virtual fitting tech. Download the case study now!
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Deanna Meador
Jul 31, 20243 min read
Navigating the New B2B Sales Landscape: Insights from Couture Technologies
Smiling and dialing- those are the words I used to hear often to describe a once-powerful strategy to get B2B sales.
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Deanna Meador
Jul 18, 20242 min read
The Impact of Virtual Try-On Technology on Apparel Sales
Transform Your Apparel Brand's Online Shopping Experience!
Say goodbye to high return rates and abandoned carts.
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Deanna Meador
Jul 3, 20245 min read
From Tech to Threads: 5 Key Lessons Learned from Acquiring an Apparel Brand
From tech founder to fashion entrepreneur! 🚀 On September 29th, I took a leap and acquired Freedom Company, an all-American apparel brand.
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Deanna Meador
Jun 19, 20246 min read
Measuring and Size Charts, How do you know you’ve gotten it right when shopping online?
Curious how many people reading this own a flexible or sometimes referred to as a soft measuring tape? Do you know where it is and when...
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Deanna Meador
Jun 5, 20243 min read
Building a look- how do you do this when shopping online?
During the fall of 2019, I spoke with hundreds of shoppers from 5 different countries to learn about their apparel shopping behaviors...
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Deanna Meador
May 6, 20244 min read
Disruptive vs. Incremental Change
Let’s talk disruptive vs. incremental change. Earlier this quarter, my team and I exhibited at Shoptalk in Las Vegas. It was a really...
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