Deanna Meador
How 3100 West Transformed Bridal Shopping with Customization and On-Demand Manufacturing
Discover the Secrets Behind 3100 West’s Success in Offering Personalized Shopping Without Spending on Ads In the competitive world of...
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Deanna Meador
- Aug 14
- 3 min
Zero Online Apparel Returns
How Freedom Company achieved zero returns and boosted customer engagement by 68% with virtual fitting tech. Download the case study now!
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Deanna Meador
- Jul 31
- 3 min
Navigating the New B2B Sales Landscape: Insights from Couture Technologies
Smiling and dialing- those are the words I used to hear often to describe a once-powerful strategy to get B2B sales.
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Deanna Meador
- Jul 18
- 2 min
The Impact of Virtual Try-On Technology on Apparel Sales
Transform Your Apparel Brand's Online Shopping Experience!
Say goodbye to high return rates and abandoned carts.
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Deanna Meador
- Jul 3
- 5 min
From Tech to Threads: 5 Key Lessons Learned from Acquiring an Apparel Brand
From tech founder to fashion entrepreneur! 🚀 On September 29th, I took a leap and acquired Freedom Company, an all-American apparel brand.
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Deanna Meador
- Jun 19
- 6 min
Measuring and Size Charts, How do you know you’ve gotten it right when shopping online?
Curious how many people reading this own a flexible or sometimes referred to as a soft measuring tape? Do you know where it is and when...
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Deanna Meador
- Jun 5
- 3 min
Building a look- how do you do this when shopping online?
During the fall of 2019, I spoke with hundreds of shoppers from 5 different countries to learn about their apparel shopping behaviors...
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Deanna Meador
- May 6
- 4 min
Disruptive vs. Incremental Change
Let’s talk disruptive vs. incremental change. Earlier this quarter, my team and I exhibited at Shoptalk in Las Vegas. It was a really...
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Deanna Meador
- Apr 24
- 3 min
Marketing Meets Virtual Try-On and AI-powered Styling
Marketing Meets Virtual Try-On and AI-powered Styling Incorporating Virtual Try-On and AI-powered Digital Styling tools into your social...
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Deanna Meador
- Apr 10
- 4 min
Can Apparel Brands Afford to Not Offer Virtual Fitting?
In December of 2023, when asked about their most returned online purchases, the largest percentage of online shoppers listed apparel as...
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Danny Pippin
- Sep 28, 2023
- 2 min
Getting Started with Couture: A 4-Part Process to Seamlessly Integrate Virtual Fitting & Try-On
Our team’s goal is to make adding virtual fitting to your website as quick, streamlined, and simple as possible...
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Danny Pippin
- Sep 12, 2023
- 3 min
Couture Technologies: The FitVisualizer™ & How It Works
By Couture Technologies Online shopping has revolutionized the way we find and purchase nearly everything we touch, but when it comes to...
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Lena Mayberry
- Aug 29, 2023
- 2 min
Redefining Fashion: The Impact of Virtual Fitting Technology on Inclusivity and Diversity
Virtual fitting technology is revolutionizing the fashion industry, promoting inclusivity and diversity.
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Lena Mayberry
- Aug 15, 2023
- 2 min
Innovative Retail Models: How Businesses are Embracing Change to Meet Consumer Needs
From experiential stores that transform shopping into an adventure to D2C brands, we delve into the strategies driving change.
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Lena Mayberry
- Aug 1, 2023
- 3 min
Virtual Fitting vs. Traditional Fitting Rooms: Pros and Cons
Understand the advantages and drawbacks of virtual fitting rooms to strike a balance between convenience and the irreplaceable human touch.
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Danny Pippin
- Jul 18, 2023
- 2 min
Navigating the Emotional Landscape of Trying on Clothes: Size Inconsistencies and Self-Image
By Lena Mayberry Trying on clothes is an integral part of the shopping experience, allowing us to find the perfect fit and express our...
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Lena Mayberry
- Jul 4, 2023
- 2 min
The Intersection of Fashion and Technology: Where Style Meets Innovation
Explore the world where style meets innovation, as we delve into smart fabrics, 3D printing, and artificial intelligence in the industry.
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Lena Mayberry
- Jun 9, 2023
- 3 min
Unleashing the Power of Data: How Apparel Companies Thrive with Analytics
In today's digital age, data is the new gold, and the fashion industry is no exception.
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Lena Mayberry
- Jun 9, 2023
- 3 min
AI Revolutionizing the Apparel Industry: From Virtual Fitting to Sustainable Supply Chains
By Lena Mayberry AI has emerged as a transformative force in the fashion and apparel industry, revolutionizing various aspects of the...
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Lena Mayberry
- May 24, 2023
- 3 min
Your Style, Your Way: The Growing Demand for Personalization
Discover tech-driven fashion transformation: personalized clothing, virtual fitting, inclusive representation, and interactive customization
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