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Case Studies

Discover Success Stories of Apparel Brands Revolutionizing Customer Engagement with Virtual Fitting and Interactive Digital Look Books.

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In February 2024, the Couture Technologies team relaunched the Freedom Company brand with impressive early results. Utilizing VisualizeX™ virtual fitting technology, Freedom Company experienced zero returns, significantly outperforming the industry average return rate of 24.4%. Customer engagement soared, with users spending 68% more time on product pages, and the on-demand manufacturing model streamlined production to an average of 5-10 days for delivery. The virtual try-on feature proved popular, with 47% of customers completing their personalized avatars, highlighting the importance of offering both measurement and photo options. Download the case study to learn more.

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In mid-March 2024, 3100 West launched the Design Your Own Bridesmaid Dress tool using Couture Technologies' LookBookX™, followed by a Mother-of-the-Bride version. In just four months, customers created over 21,000 dress combinations without any advertising, with each visitor visualizing an average of six designs. Engagement skyrocketed, with customers spending 243% more time on the tool compared to standard e-commerce pages, and on-demand manufacturing ensured delivery in two weeks or less. Download the case study to learn more.

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