Case Studies
Discover Success Stories of Apparel Brands Revolutionizing Customer Engagement with Virtual Fitting and Interactive Digital Look Books.
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In February 2024, the Couture Technologies team relaunched the Freedom Company brand with impressive early results. Utilizing VisualizeX™ virtual fitting technology, Freedom Company experienced zero returns, significantly outperforming the industry average return rate of 24.4%. Customer engagement soared, with users spending 68% more time on product pages, and the on-demand manufacturing model streamlined production to an average of 5-10 days for delivery. The virtual try-on feature proved popular, with 47% of customers completing their personalized avatars, highlighting the importance of offering both measurement and photo options. Download the case study to learn more.
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In mid-March 2024, 3100 West launched the Design Your Own Bridesmaid Dress tool using Couture Technologies' LookBookX™, followed by a Mother-of-the-Bride version. In just four months, customers created over 21,000 dress combinations without any advertising, with each visitor visualizing an average of six designs. Engagement skyrocketed, with customers spending 243% more time on the tool compared to standard e-commerce pages, and on-demand manufacturing ensured delivery in two weeks or less. Download the case study to learn more.
Discover how Dapper Boi transformed its online shopping experience with LookBookX, an AI-powered styling tool designed to help customers visualize their unique outfits. After launching Stylemate Jordan, shoppers created over 26,000 outfit combinations in just four months, significantly boosting engagement and reducing cart abandonment. This case study delves into the challenges faced by online apparel brands and reveals how innovative technology can drive confidence and creativity in fashion choices—download now to explore the full story!
