The Future of Size Charts: Why Static Sizing Is Obsolete

For decades, online shoppers have been asked to do something strange: Buy clothing using a static size chart—a generic grid created without their body in mind.

It’s a legacy system based on outdated assumptions: – That bodies fall into standard categories – That sizing is consistent across brands (or even within one) – That customers will know exactly how to interpret garment measurements

We’ve seen how that plays out: Bracketing behavior Sky-high return rates Lost trust at checkout

At Couture Technologies, we believe the solution isn’t a better chart—it’s a smarter system.

From Static to Smart: What Data-Driven Sizing Looks Like

Instead of relying on “Small” or “Medium,” our platform creates a digital body from just two customer photos. This body becomes the baseline for everything else—fit prediction, product discovery, and styling.

Our sizing recommendations are: – Personalized: Based on a customer’s actual measurements – Contextual: Informed by garment construction and style – Adaptive: Able to update as the brand’s fit data evolves

We don’t just say “you’re a size 8.” We show where a garment will fit tight or loose using our patented FitMap™ technology—so shoppers can buy with confidence.

Sizing Is No Longer One-Size-Fits-All

Customers expect more. And they deserve more.

At Couture Technologies, we’re helping brands move beyond static charts and toward sizing systems that think, learn, and evolve. Systems that are precise. Visual. Personalized.

Because fit is personal—and your sizing strategy should be, too.