The Future of Size Recommendation
- Maeve Sullivan
- Aug 13
- 1 min read
Our body measurement tools are built to capture those measurements with both accuracy and ease. Using just two photos, our technology extracts a customer's silhouette and generates a precise set of body measurements. This data allows us to provide size recommendations that are far more tailored than traditional size charts, which often rely on outdated, generic assumptions.
The implications of this are long-term. As brands accumulate body data over time, they gain a clearer understanding of the actual shapes and dimensions of their customer base. This allows for more informed product development, better inventory planning, and ultimately, the opportunity to move toward adaptive sizing systems that respond to real-world diversity.
For shoppers, the benefit is straightforward: a size recommendation that reflects who they are—not just a number or letter on a tag. For brands, it’s a step toward building trust through consistency and fit accuracy.
At Couture Technologies, we believe that the future of apparel sizing lies in data—specifically, data grounded in the unique shapes and measurements of real people.
Our goal is not just to improve the shopping experience today, but to help lay the groundwork for a more precise and inclusive future in fashion. By making accurate measurement data accessible and actionable, we’re enabling smarter sizing decisions at every step of the customer journey.
Comentarios