Virtual fit and sizing tools are reshaping the apparel industry, bringing innovation to e-commerce by enhancing the customer experience. Both technologies have the potential to reduce returns by increasing customer certainty through effective personalization, and provide an engaging online experience in order to grow cart conversion rates.
But what’s the difference?
Virtual Fit harnesses AI to show customers how a garment will look on their body.
Sizing recommendation tools utilize measurement data and AI algorithms to predict the best size for a customer.
How do they work?
Our VisualizeX™ technology integrates directly into brand websites, offering virtual “try on” options for customers. Customers snap two photos of themselves (which are never stored), as our AI technology renders a hyperaccurate digital avatar of the website visitor. Our technology processes the material, stretch, and specific measurements of a garment after receiving specs directly from the brand, and then maps it onto the customer's digital avatar in real time. VisualizeX™ shows the customer how the garment will look and fit on their individual body, as well providing a patent-approved FitMap that displays where each size will be tight or loose. This process allows customers to feel certain about the product before they purchase.
Our SizeX™ tool is powered by cutting-edge data analytics and deep integration capabilities. The AI-driven technology delivers pinpoint size recommendations based on detailed measurements and individual preferences.
So which is better for your business?
Virtual fit and try-on is best for innovative brands on the cutting edge of the industry. Our VisualizeX™ tool offers customers a brand new, immersive experience. As brands seek new ways to offer personalized experiences in the digital age, virtual fit is perfect for companies looking to engage a cross generational audience while decreasing returns.
Our sizing recommendation tool is best for brands looking to dip their toe into AI solutions. SizeX™ is designed to grow with your brand, offering increased sales and reduced returns with increased sizing certainty, as well as the capability to seamlessly transition into digital lookbooks and virtual try on, whenever the time comes.
As AI continues to transform the fashion industry, it’s not a question of if, but when.
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