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  • Writer's pictureLena Mayberry

From Traditional Marketing to Virtual Try-On: How Technology is Changing the Game

By Lena Mayberry

An image of an iPhone showing someone's personal avatar wearing a jumpsuit to see how the garment would fit on them in different sizes and colors on a graphic showing the blog title, "From Traditional Marketing to Virtual Try-On: How Technology is Changing the Game".

In today's fast-paced digital world, social media has become a critical platform for brands to reach their target audience and generate leads. But with millions of users vying for attention, how can your brand stand out and make a lasting impression?

Virtual Try-On and 3D garments

One way to do this is by incorporating Virtual Try-On and 3D garments into your social media marketing strategy. These technologies are transforming the way that fashion, manufacturing, and workwear brands showcase their products online, allowing customers to try on products virtually and see how they look on them in real-time without leaving their homes!


By leveraging Virtual Try-On and 3D garments, you can create engaging and interactive experiences that really resonate with your audience. Whether you're selling clothes, makeup, or accessories, these technologies allow customers to see how your products fit and look on them before they make a purchase. This not only helps to reduce the rate of returns but also increases customer confidence in your brand and can drive sales.


One of the most significant benefits of Virtual Try-On and 3D garments is the ability to showcase products in a way that was previously impossible. For example, if you're selling clothing, customers can see how a piece of clothing looks on them from different angles, giving them a better understanding of the fit and style. If you're selling makeup, customers can see how different shades and colors look on their skin tone without having to physically try them on.


Don't just take our word for it, though. Numerous fashion and beauty firms have already successfully implemented Virtual Try-On and 3D clothes into their social media marketing strategy. Sephora, for example, has introduced a Virtual Artist app that allows users to test numerous cosmetic styles using augmented reality technology. With over 200 million Virtual Try-Ons and a 20% boost in conversion rates, the app has been a huge success.


Millennials and Gen Z's Growing Concern for Social Responsibility and Sustainability


Virtual Try-On and 3D garments are technologies that are particularly resonating with millennials and Gen Z due to their ability to help brands in regard to social responsibility, sustainability, and innovativeness.


Millennials and members of Generation Z are becoming more and more worried about how their purchases will affect society and the environment. Virtual Try-On and 3D clothing allow customers to make educated judgments and feel more accountable for their selections. They can save waste and promote sustainable practices by being able to see how a garment will fit, look, and feel before they buy it.


Virtual Try-On and 3D clothes appeal to millennials and Gen Z because they are consistent with their values of social responsibility, sustainability, and innovation. Businesses that incorporate these technologies into their brand image may make significant connections with younger consumers while also distinguishing themselves from competition. Creating Engaging and Dynamic Experiences

So, how can your company use Virtual Try-On and 3D clothing in it's social media marketing strategy? These are some important practices to remember:


Make good use of high-quality 3D product photos and videos: To build an engaging Virtual Try-On experience, start with high-quality digital product photos and videos. Customers will be able to examine the product's intricacies and get a true feel of how it appears as a result of this.


Ensure simplicity: It might be tempting to go all out with Virtual Try-On and 3D clothing, but it's best to keep things straightforward and user-friendly. Ensure sure users can easily browse the experience and instantly see how the product appears on them.


When implementing Virtual Try-On and 3D clothes, it's critical to give shoppers relevant useful information, such as sizing and fit details. Customers will be able to make more informed selections as a result, and the rate of returns will be reduced.


By combining Virtual Try-On and 3D clothes into your marketing, you can create engaging and dynamic experiences that boost sales and lower the rate of returns. If you'd like to learn more about how Virtual Try-On and 3D clothing might benefit your company, be sure to read our other articles.


If you have any inquiries, want more details, or want to test out Couture Technologies' Virtual Try-On solutions go to: couturetechnologies.com

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