During the fall of 2019, I spoke with hundreds of shoppers from 5 different countries to learn about their apparel shopping behaviors...

Virtual fitting technology is revolutionizing the fashion industry, promoting inclusivity and diversity.

From experiential stores that transform shopping into an adventure to D2C brands, we delve into the strategies driving change.

Understand the advantages and drawbacks of virtual fitting rooms to strike a balance between convenience and the irreplaceable human touch.