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  • Writer's pictureLena Mayberry

Not All Virtual Try-On Solutions are Created Equal

Understanding the Differences in Technology

By Lena Mayberry

An image of a person looking at Virtual Try-On technology integrated on an apparel brand's website from their desktopcomputer on a graphic showing the blog title, "Not All Virtual Try-On Solutions are Created Equal".

Virtual Try-On (VTO) technology has been around for a few years, but it has recently seen a resurgence in popularity due to advances in technology. Companies employ various methods when creating VTO technology, including combinations of computer vision, 3D modeling, AR, VR, and machine learning.

One of the main challenges in VTO technology is creating a realistic representation of the item being tried on. This requires accurate 3D modeling of the item and the person trying it on. This can be accomplished through a combination of image analysis, 3D scanning, and machine learning.

3D Modeling

3D modeling plays a crucial role in VTO tech as it allows for the creation of a detailed and accurate representation of the item being tried on. This can be achieved through a combination of image analysis and 3D scanning. One of the key components of computer vision is image analysis, which involves the extraction of information from an image or video.

This information can be used to identify objects, track their movements, and even infer their 3D shape. Image analysis extracts information such as color, texture, and shape of the item and the person trying it on. 3D scanning, on the other hand, creates a detailed 3D model of the item that can be manipulated to fit the person's body.


Machine Learning


Machine learning is used to fine-tune the fit of the item, making sure it looks as realistic as possible. One example of how machine learning is used in VTO technology is through the use of Generative Adversarial Networks (GANs). GANs are a type of machine learning algorithm that can be used to generate new images or videos that are similar to existing ones. In the case of virtual try-on technology, GANs can be used to generate new images of the item on the person's body, making sure that it looks as realistic as possible.

Virtual Try-On Channels


Once the 3D model of the item and the person trying it on has been created, it can be rendered in real-time using computer graphics. This allows customers to see a realistic representation of the item on their own body, and to move and rotate the item to get a better view. Couture Technologies enables apparel brands to enhance the shopping experience for their customers by seamlessly integrating its Virtual Try-On technology into their website.


This allows customers to use the Virtual Showroom and try on various garments on their personal avatar within the product page, creating a truly personalized shopping experience. Companies such as Kivisense use an AR approach to allow customers to see a representation of the item superimposed, aka the “paper-doll” approach, on their own body in real-time using their smartphone or tablet camera. VR approaches, on the other hand, immerse the customer in a virtual environment where they can see the item on their body in a more immersive way via a headset like the Oculus, Valve, HTC Vive, HP Reverb, etc.


Not All Solutions are the Same


The specific technology used can vary among companies, as each may have a unique focus in solving problems for the apparel, accessories, or cosmetic industry. Some companies allow customers to virtually try on clothing or accessories, providing them with a more accurate representation of how the item would look before making a purchase. Others use computer vision and machine learning algorithms to create a 3D model of a person's face or head, which can then be used to virtually try on different hairstyles, or makeup.


As Virtual Try-On technology continues to evolve, it's important for businesses and consumers to stay informed about the latest developments and trends. That's why we've created "The 2023 Guide to Virtual Try-On," a comprehensive resource that covers everything from the science and technology behind VTO to how businesses can implement it in their operations, as well as an overview of the current state of the virtual try-on market and predictions and trends.


Whether you're a business looking to implement VTO technology or a consumer interested in learning more about the future of fit and fashion, download "The 2023 Guide to Virtual Try-On" for free here.


Virtual Try-On is still in its early stages, but it has the potential to revolutionize the way we shop for clothing and accessories. With the continued advances in these fields, we can expect to see even more realistic and accurate VTO experiences in the future.



If you have any inquiries, want more details, or want to test out Couture Technologies' Virtual Try-On solutions go to: couturetechnologies.com

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